NorthSpan Strategies helps athletes and organizations build credible, infrastructure-backed sustainability platforms, securing public funding, driving community impact, and building lasting brand equity in the clean economy.
We identify, structure, and negotiate partnerships between athletes, brands, municipalities, and utilities, unlocking public funding and city contracts that create lasting community infrastructure.
We build infrastructure-first sustainability brands for athletes and organizations, moving beyond symbolic advocacy toward real deployment of EV charging, clean mobility, and urban energy systems.
We navigate city offices, utility partners, regional planning bodies, and federal funding programs, connecting clients to the rooms where infrastructure decisions are made.
From site identification to utility coordination, we develop deployment roadmaps for EV charging and clean transportation projects across California and beyond.
We build the narrative, the partnerships, and the proof points that position clients as serious climate leaders. Designed to withstand scrutiny and grow with each initiative.
We embed clients into the right networks, climate weeks, mobility conferences, Olympic sustainability initiatives, and green sports alliances, turning visibility into long-term influence.
NorthSpan Strategies leads the full sustainability and clean transportation strategy for Russell Westbrook Enterprises, anchoring Russell's platform in real infrastructure deployment, public-sector partnerships, and long-term community impact rather than symbolic brand association.
Positioned Russell as anchor partner for a flagship EV and urban cooling demonstration site near the LA28 Olympic corridor.
Engaged LA Cleantech Incubator, LADWP, and the Mayor's Office on EV infrastructure deployment and electrification policy.
Explored deployment across South Bay and Gateway Cities through the Southern California Association of Governments.
Secured platform visibility and ecosystem integration across LA's leading climate and urban mobility conferences.
For athletes or organizations just getting started who need a clear, credible sustainability strategy before making any public commitments.
Start a ConversationFor athletes or organizations ready to move from strategy to action, securing real partnerships, city relationships, and funding.
Start a ConversationFor high-profile athletes or organizations who want NorthSpan as their dedicated sustainability arm, with strategy, partnerships, and narrative all in one.
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I started NorthSpan because I kept seeing the same pattern: an athlete or organization would make a big sustainability commitment, generate a wave of press, and then nothing would actually get built. The announcement was the product. I wanted to change that.
My background sits at an unusual intersection. By day I work on EV infrastructure deployment at UrbanEV, helping align charging projects with municipal and utility goals across California. Before that, I worked with the San Francisco Environment Department on clean transportation policy and with Environment and Climate Change Canada on energy systems research. I hold a Master's degree in Energy Systems Management from the University of San Francisco.
That technical foundation is what makes NorthSpan different. When I walk into a room with LADWP or the LA Mayor's Office, I'm not just representing a famous name. I understand the infrastructure, the funding mechanisms, and the policy landscape well enough to move things forward. Growing up in Canada, I learned early that building something that lasts takes more than good intentions. It takes real engineering and real relationships.